Local Lexington SEO
Local Lexington SEO is much different than search engine optimization being performed for companies that market to a national audience such as e-commerce sites or large manufacturers that can sell their products to anyone anywhere. Optimizing your business’s presence on the Internet for a local communities such as Lexington, Kentucky or any town for that matter is a whole different strategy. City and town SEO focuses more on keyword plus city name, citations and directory listings.
Nobody wants to lose customers to the guy around the corner. Your potential customers are out there right now, searching for YOUR specific products and services. These customers have already qualfied themselves simply by searching for your related keywords. We will make sure they find you.
Depending on your situation and your level of technical expertise, you could manage some of your SEO on your own. Google+ Local pages is a pretty easy place to start with boosting your business is online presence locally. Some of the other things involved with localized search engine optimization can get a little bit more complicated, especially when it comes to on page website optimization, site architecture and more entailed local citations. It’s always good to call in an expert at least for consulting to make sure that you’re doing everything you possibly can.
Here’s some of the ways that SEO Lexington can help you with your local Lexington SEO.
Google+ Local pages
We can set up your Lexington or surrounding area Google+ Local pages account and make sure that it’s optimized and running at its full potential. If you’ve already set up your Google+ Local pages account we can check it out and make sure that you’re taking full advantage of all the benefits Google+ Local pages has to offer to your business.
Bing Local – Business Portal
Don’t forget about Microsoft’s Bing. Many people have Bing as their default search engine on their mobile devices and home computers. Bing has a fantastic localized directory that is similar to Google’s and also needs to be optimized for ultimate performance.
Second Tier Local Directories
Most likely this is one of the areas you will want to get help. There are so many second-tier local search directories that you need to be listed in. Some of these directories are directly linked to GPS tracking systems being used in most vehicles today. Some of these local directories include YP.com, Citysearch.com, yelp.com, Angie’s list.com, local.yahoo.com, local.com and the list goes on and on. Some of these directories are inconsequential but a lot of them are very important and you want to be listed in the important ones. Not only do these directories help people find you (depending on which one they’re using) but they can also increase traffic to your website and increase back links to your website, helping you increase in the search rankings.
Local Optimization for Your Website
YOUR website needs to be optimized for the search engines. A lot of people have had their nephews, nieces, friends or someone else inexperienced with search engine optimization build their website. This was fine in the early 2000s and late 1990s but now you have to get it optimized. If you don’t know whether or not your website is optimized for the search engines, we will run a search engine optimization report for you to let you know what needs to be fixed and what is okay to stay the way it is. you can read more about our Lexington SEO website optimization here.
Our Service Pays for Itself (and more…)
If you think your business is up to handling more than what you currently have and you want stronger local traffic, give us a call today will be happy to check out your website and come in to meet with you regarding our local Lexington SEO services. we can show you which search traffic is worth in a dollar amount, how much you’re getting right now and how much your competitors are getting. This way you can gauge the value of the service that we provide to your company. Give us a call today at 859-475-0084.